Since completing my MA in Radio Production and Management in 2015, I have worked on a number of audio projects and have received funding from the Arts Council and the Radio Academy to continue my work. Most recently, these have been predominantly podcasts, as more and more people are coming round to the idea that a podcast could be a fantastic branding and communication tool for their business.
Podcasting is a very democratic medium; you control the length and number of episodes, who is interviewed, how niche the subject matter, and how it is packaged. For companies, this presents a brilliant opportunity. Should you expect your customers to read a hefty blog post when they've been sitting at a desk all day? What if you could meet them where they are: in the car, on the train or at the gym, through a podcast instead?
Podcasting for brands
The most recent organisation I have worked with on a brand new podcast is the UK Top 100 law firm Ward Hadaway. Although our efforts have unfortunately been hampered by the Covid-19 outbreak, we have already been able to produce Episode 1 of 'Laying Down the Law', a podcast for HR directors and business owners, and hope to progress with the remaining episodes in the series as soon as possible:
The Ward Hadaway podcast is deliberately clean and simple, but other projects I have worked on required tighter editing and much higher production value - for example, the following mini documentary on supporting Sunderland Football Club:
And this five-episode podcast series created for blog and activism project Verbal Remedy:
If you want to start a podcast...
...there are lots of options, and we can discuss which one would work best for you. Just drop me a line below or email me at firstname.lastname@example.org!